B2B tech marketing requires a deep understanding of the market, audience and challenges they face. It works differently than promoting B2C consumer products. However, the two are often confused. In B2B tech marketing, you deal with more niche audiences, complex […]
In this era of transparency across the web, gaining the trust of potential buyers is getting more difficult. Building long-term relationships has become the centre of attention for all B2B marketers worldwide. This is true for all types of businesses, […]
The way people interact with businesses has changed. The rapid spread of information and concerns over how companies collect and use customer data have made most buyers sceptical of businesses and their advertising. Hubspot’s State of Inbound research focused on […]
We live in a very competitive world. Every company needs a compelling value proposition to stand out and prove to prospects that their product or solution is a good fit. No doubt, effective marketing plays a vital role here. Comms […]
Untargeted, cold sales prospecting can be like a shot in the dark. You make call after call (or send repetitive emails) trying to sell your products or services to anyone who might (or might not) be interested. Sales prospecting, however, […]
Next Generation ICT Ltd (TA Fractional Teams) may receive a small commission if you choose to buy some of these products. Marketing automation software makes it easy to plan and execute marketing campaigns, collect leads and manage sales activities in […]
B2B products and services are becoming more complex and sophisticated. With narrow and more specific needs, you should primarily find the particular market you will target. It’s easy to lose sight and start introducing propositions for a different niche. As a result, […]
Does your business struggle to develop a fine-tuned marketing strategy? With marketing being the main lead generation tool for most businesses, it’s a vital part of any company’s revenue stream. However, it takes a lot of time and energy to […]
Running a business requires a lot of expertise in a lot of different areas. It can also seem as though it requires being in several places and doing several jobs at once. Many small or new business owners find themselves fulfilling […]
Everyone is on social media. It’s hard not to be. As a result, it’s important for your business to have a social media presence. But how can apps like TikTok and Instagram boost your business? Keep reading to learn how to make […]
