Driving organic growth for a global telco with LinkedIn
Project Overview
When it comes to B2B social media marketing, LinkedIn is always the first platform to come up in conversation. It helps companies reach and engage with their target audiences, gaining their loyalty and trust.
In this case study, we look at how we helped a mid-market telecoms technology provider boost organic website traffic and grow the company’s LinkedIn page with regular posting and engaging social media content.
About the Company
The customer is a leading European telecommunications software company with a global presence in Asia and North America. The company builds innovative software solutions to help telecoms operators and service providers optimise their operations, reduce costs and improve the overall customer service experience.
Customer Objectives
The Solution
Social media marketing on LinkedIn is a powerful tool for a B2B marketing strategy. LinkedIn provides access to a vast network of potential customers. Thus, businesses can easily reach and engage with their B2B audiences, especially decision-makers.
LinkedIn is our customer’s top social media platform that generates a significant amount of organic website traffic. Therefore, we mainly focused on LinkedIn promotion, which went hand in hand with a well-defined content strategy and strong social media advocacy.
Our team put emphasis on sharing various social media content, including blog articles, company and event updates, engaging and informative imagery and videos. Besides that, we established a consistent posting schedule, taking into account times and days when the audience is the most active on LinkedIn.
How can we help you today?
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The Results
After six months of consistent social media activities from February 2023 to July 2023, we saw a significant increase across all KPIs on LinkedIn:
The organic social traffic saw a major increase compared to the same period last year:
With regular posting and strong social media advocacy, our customer experienced a positive impact on their business:
The secret to growing your social media platforms is the same as the secret to ranking well on search engines. It’s all about optimisation, user experience (UX) and high-quality content. In the same way as improving your site’s ranking, growing social media isn’t an event that happens overnight. It requires a lot of effort and time.
This case study demonstrates how organisations can significantly boost their social media reach and organically increase website traffic by regularly producing and sharing high-quality content that resonates with their target audiences.
Do you want to discuss how to organically grow your social media channels, improve reach and boost the number of website visitors? Don’t hesitate to contact us, and we’ll be glad to help you build a strong social media presence, increase organic website traffic and support your business growth.
Snizhana Protas
Hi! I'm Snizhana Protas, Content Marketing Specialist at Fractional Teams. I write about all things B2B marketing and sales.
