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BlogCase StudiesDriving organic growth for a global telco with LinkedIn

Driving organic growth for a global telco with LinkedIn

Project Overview

When it comes to B2B social media marketing, LinkedIn is always the first platform to come up in conversation. It helps companies reach and engage with their target audiences, gaining their loyalty and trust.

In this case study, we look at how we helped a mid-market telecoms technology provider boost organic website traffic and grow the company鈥檚 LinkedIn page with regular posting and engaging social media content.

Company Size

50-100 Employees

Industry

Telecommunications

Tools Used

LinkedIn 路 Google Analytics 路 Canva 路 Buffer聽

Key Metrics

6 months 路 3 team members 路 3-4 posts a week

About the Company

The customer is a leading European telecommunications software company with a global presence in Asia and North America. The company builds innovative software solutions to help telecoms operators and service providers optimise their operations, reduce costs and improve the overall customer service experience.

Customer Objectives

Increase the awareness of the company鈥檚 latest solution among the followers on LinkedIn

Generate interest in the company鈥檚 annual telecoms conference and boost ticket sales

Increase social media presence, the number of followers and user engagement on LinkedIn

Solutions

Social media marketing on LinkedIn is a powerful tool for a B2B marketing strategy. LinkedIn provides access to a vast network of potential customers. Thus, businesses can easily reach and engage with their B2B audiences, especially decision-makers.

LinkedIn is our customer鈥檚 top social media platform that generates a significant amount of organic website traffic. Therefore, we mainly focused on LinkedIn promotion, which went hand in hand with a well-defined content strategy and strong social media advocacy.

Our team put emphasis on sharing various social media content, including blog articles, company and event updates, engaging and informative imagery and videos. Besides that, we established a consistent posting schedule, taking into account times and days when the audience is the most active on LinkedIn.

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Results

After six months of consistent social media activities from February 2023 to July 2023, we saw a significant increase across all KPIs on LinkedIn:

42%

Growth in the social media following

48%

Increase in the social media engagement rate

206%

Increase in the number of clicks聽

142%

Growth in the number of impressions

The organic social traffic saw a major increase compared to the same period last year:

53.42%

Increase in the total number of active users

79.81%

Growth in the number of engaged sessions

17.2%

Growth in the number of engaged sessions per user

15.26%

Increase in the average engagement time per session

With regular posting and strong social media advocacy, our customer experienced a positive impact on their business:

The number of event attendees increased by 50% compared to the previous year's event

The telecoms conference had a better alignment of attendees with the event鈥檚 ideal customer profile (ICP)

The company saw a substantial boost in customer opportunities, leading to a higher number of leads and increased revenue

The secret to growing your social media platforms is the same as the secret to ranking well on search engines. It鈥檚 all about optimisation, user experience (UX) and high-quality content. In the same way as improving your site’s ranking, growing social media isn’t an event that happens overnight. It requires a lot of effort and time.

This case study demonstrates how organisations can significantly boost their social media reach and organically increase website traffic by regularly producing and sharing high-quality content that resonates with their target audiences.

Do you want to discuss how to organically grow your social media channels, improve reach and boost the number of website visitors? Don’t hesitate to contact us, and we鈥檒l be glad to help you build a strong social media presence, increase organic website traffic and support your business growth.

Hi! I'm Snizhana Protas, Content Marketing Specialist at Fractional Teams. I write about all things B2B marketing and sales.



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