B2B tech marketing requires a deep understanding of the market, audience and challenges they face. It works differently than promoting B2C consumer products. However, the two are often confused.
In B2B tech marketing, you deal with more niche audiences, complex needs and requirements. That’s why it’s crucial to have a marketing strategy that resonates with your audience and effectively communicates your value proposition.
As associate members of Comms Council UK (CCUK), we jointly decided to support our industry colleagues in improving their Marketing and Sales knowledge by organising a series of webinars focused on effective marketing in Telecoms.
We’ve run two sessions so far of our webinar series, “Content that converts” and “Community – more than a buzzword”. The webinar sessions had a great turnout, and we would like to thank everyone for attending.
The first session, “Content that converts”, took place on 3rd November 2022, where we discussed how to create useful and engaging content that educates, entertains and converts. On 23rd February 2023, we ran the second session, “Community – more than a buzzword”, giving the audience insight into community-based marketing.
If you haven’t attended our previous webinars or want to recap, join Saaskly to get exclusive access to the webinar recordings, presentations, and insightful articles on both commercial and technical topics.
After the success of our previous webinar sessions, we are excited to announce that we will be hosting another one this June!
“Make your content work for you” is the third session of our webinar series “Effective marketing in Telecoms”, which brings the continuation of “Content that converts”.
Designed for non-experts, we will dive a little deeper into the tools and techniques to help you maximise the “inbound effect” of your content, covering topics such as backlinking, metadata, tagging, and structuring.
As AI becomes extremely popular, we will also share insights on how to leverage the power of AI to create high-quality content that ranks high in search results and meets the needs of your target audience.
The webinar will be hosted at 2 pm (BST) on 15th June on the online community platform Saaskly.
Saaskly is a group that brings B2B tech and SaaS marketing and product people together to collaborate, learn and network with like-minded peers.
Join our free community and sign up for the upcoming webinar, where we’ll discuss how to create content that both search engines and people will love. Plus, you’ll have the chance to connect with like-minded professionals and grow your network in Saaskly, learning and discussing the latest industry updates and trends.
If you choose not to join Saaskly but still want to catch the webinar, you can simply add the link to your calendar, and you’ll be able to join as a guest at 2 pm on the 15th of June.
Comms Council UK (CCUK) is a membership-led organisation that represents Service Providers, Resellers and Network Operators in the Telecommunications industry.
On the 28th of September, they host the 15th Comms Council UK Awards ceremony, taking place at Tate Modern in London, UK.
We’re proud to sponsor the Best Comms Application category of the Comms Council UK Awards 2023. As a company committed to the industry’s innovation and growth, we’re delighted to support and recognise the achievements of our colleagues. We wish all the participants the best of luck and look forward to seeing everyone at the event!