Commercial clarity is a growth advantage
Growing businesses have no shortage of data. CRM systems are full. Dashboards exist. Forecasts are produced. Yet confidence in the numbers often lags far behind ambition.
Leaders still hesitate when asked simple questions.
- How predictable is revenue, really?
- Are we pricing for value or defaulting to discounting?
- Would our commercial story stand up to investor scrutiny?
This gap between data and decision-making is becoming a real constraint on growth, and itβs one weβre seeing more frequently as organisations scale.
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Why commercial analytics now matter more than ever
As businesses grow, complexity creeps in quietly. Pricing models evolve informally. CRM data becomes inconsistent. Quoting processes stretch and bend to close deals. Forecasts start to rely on instinct rather than evidence.
At the same time, expectations rise. Investors want credible, defensible numbers. Boards want confidence in forecasts. Sales leaders want insight they can act on. AI promises acceleration, but only if the underlying data can be trusted.
This is where strong commercial and analytics leadership makes a tangible difference.
Strengthening our commercial and analytics capability
To help clients meet these challenges, weβve expanded our Fractional CXO offering with a dedicated Commercial & Analytics capability, led by Barry Dewey, who joins Fractional Teams as a Fractional Commercial & Analytics Officer (CCAO).
Barry brings deep experience across enterprise technology and financial services, with a career focused on turning complex commercial environments into clear, decision-ready systems. His background spans senior commercial roles, analytics leadership, and hands-on delivery across CRM, pricing, CPQ, and forecasting.
As Barry explains:
Great CPQ, AI, and analytics all start with trusted data. Iβm excited to join Fractional Teams to turn that data into clearer insights, smarter decisions, and better outcomes for its clients β adding a powerful new dimension to their marketing excellence product suite.
This capability enhances what Fractional Teams already does well. It complements marketing, product, and technology leadership with the commercial rigour needed to support sustainable growth.
What this means for our clients
This is not about adding more reports or another layer of analysis paralysis. Itβs about helping businesses answer the questions that actually matter.
Through our Commercial & Analytics services, clients can expect:
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Clearer, more credible revenue forecasts
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Pricing and CPQ models that protect margin and scale with growth
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CRM systems that leaders can trust as a single source of truth
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Stronger commercial presentations for funding, IPO, or strategic investment
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Data foundations that apply to how AI and analytics are really used in practice
These services are designed to deliver clarity quickly. Focused assessments like CRM Data Health Checks and CPQ Optimisation reviews provide fast insight into whatβs working, what isnβt, and what needs to change first. Starter engagements help teams build a practical blueprint before committing to technology or headcount.
The aim is simple: reduce uncertainty, improve decision-making, and give leadership teams confidence in their commercial engine.
Strategy, execution, and continuity
One of the strengths of the Fractional Teams model is that no role operates in isolation. While Barry brings senior expertise and leadership in this space, delivery is supported by the wider Fractional Teams network and trusted partners. Clients benefit from continuity, resilience, and depth, provided by an experienced team.
As Iβve seen firsthand over many years working with Barry, his impact comes from combining strategic thinking with a strong bias toward execution.
Having worked with Barry several times for well over a decade, Iβm excited that we can jointly bring an excellent commercial and analytics offer to market. With his history in senior exec roles and a drive to get things done, our clients will benefit from strategy to execution.
Looking ahead
Commercial clarity is fast becoming a competitive advantage. Businesses that understand their numbers, trust their data, and can explain their growth story clearly are better positioned to scale, attract investment, and adapt to change.
This expanded capability allows us to support clients more completely across that journey.
If youβre looking to strengthen pricing, forecasting, CRM, or commercial analytics without committing to a full-time hire, weβd be happy to talk.
Tim Meredith
Hi! I'm Tim Meredith, CEO at Fractional Teams. I write about the latest industry insights and give advice on Unified Comms development and growth.
