Boosting sales enquires with lead magnets
Project Overview
A leading telecoms industry specialist partnered with us to enhance their lead generation efforts. The goal was to leverage the customer’s valuable data to increase engagement and conversion rates on their landing pages. We developed a content strategy using research teasers (lead magnets) to capture visitor interest and drive lead submissions.
About the Company
The customer is a leading telecommunications industry specialist with a global presence in Europe and North America. The company provides industry analysis, research, and strategy advisory to technology vendors and service providers in the telecoms and UCaaS space.
Customer Objectives
What is a Lead Magnet?
A lead magnet is a marketing tool used to generate interest and gather contact details from potential customers. Typically, it involves offering something of value for free in exchange for an individual’s contact information, such as their email address. Examples of lead magnets include e-books, white papers, free trials, newsletters, and webinars. The main purpose of a lead magnet is to expand a business’s mailing list with leads who have shown interest in their products or services, thus creating opportunities for further marketing and sales efforts.
Solutions
To help the customer achieve their objectives, we developed a content strategy that combined the customer’s data expertise with our creative marketing approaches.
Results
- Total Downloads: The four teasers were downloaded 130 times in total, indicating strong interest and engagement from visitors.
- Lead Generation: The lead magnets successfully generated 42 new contacts for the customer, providing valuable leads.
- Conversion Rate: The landing pages achieved a view-to-submission ratio of 25%, reflecting the effectiveness of the content strategy in converting visitors.
- Average Time per Landing Page View: Visitors spent an average of 4 minutes on the landing page, demonstrating high engagement and interest in the content.
- Enhanced Engagement: Visitor interaction with the landing page increased, leading to a higher overall engagement rate.
This case study demonstrates the value of strategic content marketing in boosting lead generation and engagement. We transformed research data into an effective lead-generation tool, providing valuable new contacts to the customer. The key factors contributing to this success included targeted content creation, strategic placement, and compelling CTAs.
Collaborations like this, between a fractional marketing services company like Fractional Teams and telecoms industry specialists, highlight the importance of combining data expertise with creative marketing strategies. This successful campaign underscores the power of strategic content marketing in driving business growth and audience engagement.
Interested in learning how we can help boost your lead generation and engagement? Contact us today to discuss how our content marketing strategies can be tailored to your business needs.
Kateryna Novozhylova
Hi! I'm Kateryna Novozhylova, co-founder & CPO at Fractional Teams. I write about product management and agile development practices.
