Build a cloud platform that makes more money.

Our experienced team helps infrastructure providers design, deploy and commercialise cloud platforms, combining business strategy with technical execution.

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Who This Is For

Providers need clear packaging repeatable pricing operational simplicity commercial scalability

Most providers can deploy infrastructure. Few can commercialise it properly. 

£1–10m infrastructure providers

EMEA-based cloud operators

Transitioning from VMware

Building new IaaS offerings

Struggling to package and monetise effectively

VMware Exit & Migration

Leaving VMware is step one. Rebuilding your cloud business is step two.

Exiting VMware isn’t just a technical migration. It affects service packaging, pricing models, customer contracts, and operational workflows. 

Most providers underestimate the commercial impact. We don’t. We offer a controlled transition from VMware: technically stable, commercially stronger, operationally simpler.

Migration assessment & readiness

  • Current environment audit

  • Workload and dependency mapping

  • Commercial model impact analysis

  • Risk assessment and deployment

Target platform architecture

  • Proxmox, OpenNebula, and more

  • Cluster topology and HA strategy

  • Template standardisation

  • Storage and network alignment

  • Multi-site and resilience planning

Commercial re-architecture

  • SKU redesign

  • Margin modelling

  • Billing transition planning

  • Customer communication framework

  • Contract alignment guidance

Commercial Architecture

Infrastructure is not a business model.

Technical deployment is straightforward. Commercial clarity is not. Without deliberate design, you get SKU confusion, margin erosion, and billing complexity.

We design the commercial architecture behind your cloud platform, from packaging and pricing to billing workflows and operational alignment. As a result, your cloud platform is simpler to sell, easier to operate and designed for margin. 

Service packaging strategy

  • Tier structure design

  • Resource bundling

  • Add-on modelling

  • SKU simplification

Pricing & margin modelling

  • Cost base analysis

  • Contribution margin modelling

  • Competitive positioning

  • Scenario modelling

Billing & workflow alignment

  • Billing system integration mapping

  • Provisioning workflow design

  • Operational handover alignment

  • Self-service strategy

Ongoing Platform Advisory

Independent guidance for independent providers.

Cloud platforms don’t stand still. New workloads, competitors, pricing pressure, and feature demands introduce challenges. 

Without evolution, stagnation beckons. That’s why we provide ongoing commercial and technical advisory as your cloud platform scales.

Strategic reviews

  • Platform performance review

  • Margin health analysis

  • SKU rationalisation

  • Competitive positioning review

Roadmap planning

  • Feature prioritisation

  • Commercial expansion strategy

  • Automation and control layer strategy

  • Integration planning

Board-level support

  • Growth planning

  • Margin forecasting

  • Commercial decision modelling

  • Independent strategic perspective

Flexible engagement

  • Fractional commercial leadership

  • Technical advisory retainers

  • Project-based engagements

Why Fractional Teams

We’ve built cloud platforms before.

Not in theory. Not in slide decks. In production.

We understand what it takes to properly deploy cloud platforms, how packaging and billing decisions impact margin and scale, and where cloud platforms face commercial failure points.

Our team are experts in management, control and infrastructure layers, with experience across VMware, OnApp, Proxmox, OpenNebula and many more.

Who we are

We offer real-world exposure

Our team includes former OnApp leadership, offering global service provider experience, and deep expertise in Proxmox and OpenNebula, alongside commercial packaging and monetisation strategies.

Tim Meredith

Commercial & Pricing Strategies

Jim Freeman

Cloud & Solutions Engineering

Kateryna Novozhylova

Product & Marketing 

Barry Dewey

Analytics & Quoting Strategies

What That Means in Practice

We don’t just design clusters. We design cloud businesses.

Our approach is focused on designing a commercially viable, operationally simple platform where the architecture aligns with margin targets. We achieve it by ensuring clear pricing and outlining a roadmap for scalable control and automation.

Commercial-first architecture

We start with margin, packaging and operational simplicity – then align the technical design accordingly.

Provider-focused

We work with service providers and infrastructure operators. Not enterprise IT departments experimenting with virtualisation.

Vendor-aligned, vendor-independent

We support Proxmox and OpenNebula adoption without pushing proprietary ecosystems.

Execution, not abstraction

We stay involved from strategy through deployment and operational handover.

The trusted, go-to partner

We combine extensive industry knowledge and talent to bring innovative, fractional services to businesses – accelerating growth together.

See how our services have helped our partners and customers accelerate their business growth.

How can we help you today?

Talk to us to see how fractional services can help your business grow.

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