Content Marketing Specialist

This role encompasses two key responsibilities for Fractional Teams and our clients: Social Media Activism and Content Production.

About this role

We’re looking for someone who excels at the intersection of creativity, writing, and technology. This role is perfect for someone who understands the B2B buyer journey, and isn’t afraid to dive into the mechanics of software, SaaS, and digital tools. You’ll be creating content that spans social media, blogs, email campaigns, and event materials for both Fractional Teams and our clients.

Responsibilities

✔️ Create Engaging Content: Craft engaging posts for LinkedIn, Facebook, Reddit, and other platforms that resonate with our audience.
✔️ Write and Design: Write copy that converts and design eye-catching visuals for ads and social media posts using tools like Canva, Adobe, or similar.
✔️ Plan & Execute: Maintain a social media content calendar, ensuring posts are timely and coordinated with remote teams.
✔️ Keep Consistency Across Platforms: Keep our brand’s voice, style, and quality consistent across all platforms, making sure we stay on-brand.
✔️ Track Performance: Use LinkedIn, SEO (SERanking), and web analytics (GA4) to monitor performance and tweak strategies to maximize reach and engagement.
✔️ Promote Events: Support and amplify business events like conferences and webinars through social content and marketing materials.
✔️ Support Events On-Site: Occasionally assist with on-site coordination and social media coverage at events when needed.

Skills and Qualifications

✔️ A proactive, creative mindset with a passion for digital content marketing

✔️ Strong writing skills with a keen understanding of how to create engaging posts across various platforms

✔️ Experience designing visual content using Canva or similar tools

✔️ Excellent communication skills, confident in interacting with stakeholders at all levels

✔️ Demonstrated ability to research, write, and create original content quickly

✔️ Familiarity with social media platforms like LinkedIn, Twitter, and Facebook, as well as tools like Buffer, Trello, and Google Workspace

✔️ Knowledge of AI tools (e.g., ChatGPT, Midjourney) and how they can support content creation

✔️ Excellent written and spoken English language (B2-Upper Intermediate or above)

✔️ Confident in discussing requirements and recommending solutions to stakeholders, regardless of seniority level inside or outside the organisation

Benefits

✔️ Opportunity to develop your skills, career and portfolio within a small, friendly and collaborative team

✔️ Potential to pivot or grow your career in a Digital Marketing, Sales, or Product directions in the future

✔️ Opportunity to be involved early with a high-growth scale-up business, with potential for a future senior role development as the team grows around you

✔️ 20 paid vacation days, in addition to national public holidays

✔️ Flexible sick day policy and working hours

✔️ Regular mentoring and career development sessions

✔️ Budget for courses, conferences and other industry events that contribute to your professional education and growth

✔️ Regular team fun events (online and in-person when travel conditions allow)

✔️ Opportunities for travel abroad, with visa support

If you’re excited about blending creativity with strategy and have a genuine curiosity about technology this could be your ideal next step.


How can we help you today?

Talk to us and we’ll figure out together where you can fit best at Fractional Teams.