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Marketing

05
May
Webinar "Make your content work for you"
Content  ·  Marketing
Online webinar “Make your content work for you”

B2B tech marketing requires a deep understanding of the market, audience and challenges they face. It works differently than promoting B2C consumer products. However, the two are often confused. In B2B tech marketing, you deal with more niche audiences, complex […]

by Snizhana Protas

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20
Feb
Community - more than a buzzword
Brand Recognition  ·  Marketing  ·  Promotion
Online Webinar “Community – more than a buzzword”

In this era of transparency across the web, gaining the trust of potential buyers is getting more difficult. Building long-term relationships has become the centre of attention for all B2B marketers worldwide. This is true for all types of businesses, […]

by Snizhana Protas

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31
Jan
Community-based marketing article
B2B Sales  ·  Brand Recognition  ·  Marketing  ·  Promotion
Community Building: Turning Followers Into Brand Advocates

The way people interact with businesses has changed.  The rapid spread of information and concerns over how companies collect and use customer data have made most buyers sceptical of businesses and their advertising.  Hubspot’s State of Inbound research focused on […]

by Snizhana Protas

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30
Nov
Webinar microphone
Content  ·  Marketing  ·  SEO  ·  Social Media
Online Webinar “Content that converts”

We live in a very competitive world. Every company needs a compelling value proposition to stand out and prove to prospects that their product or solution is a good fit.  No doubt, effective marketing plays a vital role here.  Comms […]

by Snizhana Protas

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22
Aug
marketing megaphone
Marketing  ·  Opinion  ·  Productivity  ·  Technology
The BEST Marketing CRM Automation Tools & Platforms

Next Generation ICT Ltd (TA Fractional Teams) may receive a small commission if you choose to buy some of these products. Marketing automation software makes it easy to plan and execute marketing campaigns, collect leads and manage sales activities in […]

by Snizhana Protas

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28
Jan
successful marketing
Marketing  ·  Promotion  ·  Social Media
Nuts and Bolts of Good B2B Marketing

B2B products and services are becoming more complex and sophisticated. With narrow and more specific needs, you should primarily find the particular market you will target. It’s easy to lose sight and start introducing propositions for a different niche. As a result, […]

by Snizhana Protas

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24
Aug
fractional marketing team
Direction  ·  Marketing  ·  Social Media  ·  Teamwork
Is a fractional marketing team right for you?

Does your business struggle to develop a fine-tuned marketing strategy? With marketing being the main lead generation tool for most businesses, it’s a vital part of any company’s revenue stream. However, it takes a lot of time and energy to […]

by Snizhana Protas

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27
Jul
marketing megaphone
Brand Recognition  ·  Marketing  ·  Promotion  ·  Social Media
Social media strategies the most successful businesses are using

Everyone is on social media. It’s hard not to be. As a result, it’s important for your business to have a social media presence. But how can apps like TikTok and Instagram boost your business? Keep reading to learn how to make […]

by Snizhana Protas

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